May
6th
Fri
6th
Ideal Sans, a handmade typeface for a machine-made age.
A new font from HF&J. From the font overview:
Ideal Sans began as an attempt to reclaim the Humanist style, and to restore its missing humanity. … Unlike most sans serifs, it is allergic to geometry: the design contains almost no straight lines, very few symmetries, and it takes every opportunity to resist formulaic rules.
Gorgeous.